Video Landing Page You should use a video landing page whenever possible. It provides a passive engagement medium where visitors can experience your message with very little effort. A study by eyeviewdigital.com shows that using video on landing pages can increase conversion by 80%. You can see more examples about it in their case studies. People have been glued to TV screens since the middle of the 20th century. Video on the web has had a similarly dramatic ...
More than 3.5 billion searches are made every day on Google, a company that holds over 85% of the desktop search engine market share. Needless to say, Google is popular, and marketers looking to perform well in organic search results need to know what factors Google takes into account when ranking content. With as much effort as we put into optimizing content for search engines, you'd think we'd know by now exactly what Google's ranking algorithm considers when crawling ...
SEO Tactics Search engine optimization (SEO) is more important than ever for getting discovered online--and employed local SEO tactics is critical in getting clients to purchase from your business. That is because internet search has come to be the keyway potential customers find local businesses. Don't believe me? A whopping 87% of people used a search engine to discover a local product or service in the last month, the Local Lookup Association reports. SEO was ...
Here is the most current local SEO guide for 2018. Within this local SEO guide, we will show you the latest local search rank factors which will help you in local search results and in the Google My Business listings. Local search is successful for smaller companies: four out of five customers use research to locate local info, so if your company isn't optimized for local search, you might be missing out on 80 percent ...